The Japanese kanji (“kai”) includes many meanings: dismantling or unraveling, understanding something, attaining enlightenment, solving a problem or finding an answer such as the solution to a mathematical formula.

It can also signify a sequence leading from the present situation to an objective, as well as running a comb through disheveled hair to tidy up a hairstyle.

This character originates from ideograms related to animals

This kanji also raises many questions and confrontations. Is a system well adapted to an environment? What is the most efficient state and is that something worth aiming for? Is there a good understanding that if an objective is set accurately, half the work is already done but if not, loitering in turmoil is what awaits?

Together, we uncover unique questions and progress towards unique answers.

The kanji (“tai”) means the source or heart of an action, the essence of a matter, or true character.
Extending from this definition, it also designates systems such as living organisms, machinery and organizations.
Optimum balance and proportion set the stage for the best performance of a system by attaining refinement and a sense of beauty which can be felt by a greater audience.

When flow and temperature are in harmony with a system, the system performance becomes something unique, leading to more empathy and happiness to society and markets, or in short, to the people.

Human beings are deeply aware that their system of existence represents a reference that links sensation to words. The Japanese language in particular makes frequent use of this concept through idiomatic expressions that are used in everyday speech. “Fu ni ochita” (lit. “it fell into my viscera”) means “I understand” or “it makes sense”, “shinzou ni ke ga haeteiru” (lit. “hair is growing on his heart “) describes someone who has “a lot of nerve”. A story that has little credibility would be described “heso ga cha wo wakasu” (lit. “a belly button brews tea”), meaning “a big joke”. There are many Japanese expressions that may seem strange to foreign ears that are used in daily conversations.

Idioms are another way of expressing the foundation of sensing, recognizing and creating that go beyond 解 (“kai”) which is logically processed by the brain.

Together, we consider how a performance can be relevant today and how it can be expressed in a way that is unique.

The kanji (“shin”) means something just made, not worn-out, that is lively or not impure. These meanings expand to the ideas of modern times and progress.

The image of something full of life indicates possibilities that in turn lead to hope.
These days, a big question mark is attached to the concept of progress. , or the word “new” is facing a big challenge which it must accept.
We must achieve self-improvement to find the path to true possibilities that connect to hope.

Together, we consider what are the aspects of newness today that should be carried on to the future and build upon it.

The kanji 社 (“sha”) means the place where god descends or is worshipped. It is the symbol of regional bond in primitive human settlements.
It also means institution such as society, organization or association.

Today, we are restricted, regulated and also benefit on global, continental, national, regional and local levels; we belong to a community that shares common interest.
What kind of institution can face such multi-layered and diverse communities?
The raison d’être, motive, merit and ability to survive must be questioned tirelessly.
That’s because each community and multi-layered relation is undergoing relentless changes at a speed that has never been witnessed before.

Rapid changes are taking place through many overlapping layers of community in terms of supply and demand, such as production and consumption.

Reality Engineering

By scrutinizing together a landscape through a “window” defined by a specific situation occurring at an organization, we can derive a solution which brings new life to the structure .

We call this skill REALITY ENGINEERING and for the past thirty years, we have been of service to many companies while we remained committed to our own self-improvement.

We shall continue to strive to make better contributions and to provide better services as a (“sha”) in the ever evolving complex layers that form our global society.

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AJINOMOTO
AMERICAN EXPRESS
ALL NIPPON AIRWAYS
BERLUTI
BOEHRINGER INGELHEIM
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CELINE
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FRED
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H I S
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ISSEY MIYAKE
JET TONE FILMS
KAI
KIRIN BREWERY
KOSE
LA PRAIRIE
LG ELECTRONICS
LOUIS VUITTON
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GIORGIO ARMANI
LANCÔME
HELENA RUBINSTEIN
KERASTASE
LE CLUB DES CREATEURS DE BEAUTE
SHU UEMURA
YVES SAINT LAURENT
YUE SAI
MAGAZINE HOUSE
MAZDA
MIKIMOTO
MOET HENNESSY DIAGEO
NEC
NESTLE
NISSAN MOTOR
NTT GROUP
ONWARD KASHIYAMA
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POLA
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